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Marketing Performance Lead
Skill Set
Advertising,Business analysis,Communication,Creative thinking,Financial analysis,Interpretation,Leadership,Market assessment,Planning,Positioning,Problem solving skills,R&d,Self improvement,SWOT Analysis,Team work,Writing skills
Career Level
Employment Type
Full Time
Min Work Experience
1 - 2 Years
Min Educational Level
Bachelors Degree
Monthly Salary
As per UAE labour law
Exciting regional opportunity to work across all Careem markets and different verticals; Ride – Food – Deliveries.

About the role

Ensure all markets are meeting their demand targets (revenues, transactions, active users, retention) and support the markets with relevant insights and recommendations to improve different part of customer funnel.
Develop the customer segments based on their cross vertical buying pattern on the super app.
Provide assessments of the main campaigns and give recommendations on improving the campaigns in the future.
Ensure no overspend is taking place across any marketing bucket.
Share best practices/ best performing campaigns across markets.
Collaborate with the growth team to launch right experiments in the markets.
Collaborate with the growth team on new growth-related product feature requirements.
Ensure markets have the right talent on the group to support the teams with the right insights.
Share the weekly/monthly performance of the key demand KPIs with the team along with actions taken in each market.
Standardize the key demand and performance KPIs across markets for better tracking.
Understand the whole customer journey of SA and underline the areas which needs some improvements.
Build business cases for different campaigns and convince people to help you execute
Support country teams with annual planning and targets (userbase, retention, transactions) forecasting
About you

The ideal candidate must have

3-5 years of professional work experience in business analytics or related field
At least two years of experience using advance SQL is a must
Should be comfortable with google sheets and tableau
Understand how to engage and influence decision makers by using data visualisation & storytelling and have excellent communication skills
Comfortable with data and ambiguity; able to both delve into the details and operational tactics and engage significantly on the big picture or overall strategy
Exceptional analytical and conceptual thinking skills
Ability to work on multiple tasks and with tight deadlines
Experience in Ride Hailing/Food delivery industry is a plus
Experience in promotions and incentives planning is a plus
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